On Friday the 1st of July, in the German city of Essen, a new campaign was launched by the city of Enschede. With the use of a specially designed ‘Enschede’-tram, the goal is to attract more visitors from the German region of Nordrhein Westfalen to the city of Enschede.
The tram will be visible in streets of the city of Essen for at least a year. During the festive launch of the tram, a promotional team from the city of Enschede surprised passers-by with goody-bags and the famous Dutch ‘stroopwafel’. In coordination with the InterCity hotel chain, a giveaway was organised, where people can win a weekend get-away in the city of Enschede.
In addition to the publicity the tram will generate, further exposure will be achieved by focussing on online marketing in the Euregio (the cross-border region between the Netherlands and Germany) and the Nordrhein Westfalen region. The target audience mainly orientates itself online before making a visit to a Dutch city. Furthermore, the campaign includes a direct mailing and providing information to German visitors to the city of Enschede.
Thursday the 16th of June, Hampshire Hotel de Broeierd will get a visit from quite a special employee; Robot Hugo. This 57 cm tall and charming robot is on tour and is making the acquaintance of his colleagues in Enschede. Hampshire Hotels have a special scoop in the Dutch Hotel branche by introducing this hotel-robot. Hugo speaks nineteen different languages, has special facial recognition software, greets visitors and provides assistance at the check-in desk.
For more information, visit the Hampshire Hotel website.
For the first time, in the almost 70 year history of the Enschede Marathon, a woman was the first to cross the finish line before the men. Sarah Jebet from Kenia was the winner in the over-all rankings of the marathon held on Sunday the 17th of April, and even established a new course-record, finishing with a time of only 2 hours, 27 minutes and 59 seconds.
This year the organisation chose to put the spotlight on female runners. It was a bit exciting whether or not a female runner would also be the winner, after the Dutch (male) runner, Erik Sanders, had been in the lead with a 1,5 minute lead. But during the second leg of the race, the females slowly but surely caught up.
Next to the main event, there also were a Kids Run of 1 kilometre, and 5 and 10 kilometre adult runs, as well as half a marathon distance. The weather conditions were favourable; overall dry conditions and not too warm, allowing the runners to achieve some impressive results.
The overall rankings of the Enschede Marathon can be found on their website.
Source: the Twentse Courant Tubantia
45 students originating from 16 different countries dug into questions posed to them by businesses during the Challenge Day. The students worked together in teams composed of various disciplines, handling questions from companies such as Tauw, Dealerdirect, Kobate, GPI Consultancy and Yalp. The team from Dealerdirect won the challenge with their idea of using an app to trace vehicles abroad. This way, it is easier to check if a vehicle has been delivered to the buyer abroad. The team won 500 euros with their concept.
International students who stay to work in the Netherlands after graduating, offer a golden opportunity for the region. They bring an experience and a network and have knowledge about doing business in the Netherlands and the Dutch culture. Therefor it is important to bind these international talents to the region.
The Introduction Concert is one of the highlights of the introduction periods for new students in Enschede and is part of the introduction week(s) ‘Kick-In’ for the University of Twente and the HOI-week of Saxion University of Applied Sciences.
Several artists will provide a musical start to the new academic year. Thousands of students come together at this concert to celebrate the start of their studies in Enschede.
19:30 Orange Skyline
22:00 The Brahms
New students of the University of Twente discover student life in Enschede during the Kick-In. This introduction week takes place from the 24th of August to the 1st of September. The theme this year is ‘Start your engine’.
The introduction for first year students of Saxion takes place from the 22nd to the 26th of August during the HOI-week. First year students will also be introduced to student life and going out in Enschede.
The introduction concert is made possible by the municipality of Enschede in cooperation with Enschede Promotie, Saxion, the University of Twente and the association for catering establishments Enschede (VHSE).
For this theatrical festival, het Willem Wilminkplein is transformed into a atmospheric promenade with special acts, street-theatre, swinging music, intimate performances and food trucks, in several pagoda’s, caravans and terraces.
For the third annual edition, this summer festival sets up camp at the Wilminkplein in the city of Enschede. The Dutch name of the festival, ‘Andersom’, literally translates to ‘the other way around’ and is a foreboding of what’s in store for the day. Things will happen that are different, but in a good way. On the square you will find theatre in tents and caravans, drinks, live music, dance and intimate performances. Inside the Wilminktheater you can attend short performances with theatre in the kitchen and dancing on the roof. You will be surprised with the possibilities behind the scenes of the Wilminktheater!
For more information and the programme, please visit www.festivalandersom.nl (only available in Dutch).
Every first and last Sunday of the month, the shops in the city centre of Enschede are opened from 12:00 till 17:00.
As a welcoming shopping city, Enschede offers the most versatile choice of shops in the eastern Netherlands. The street market attracts a lot of visitors every week from the region and from across the German border. The city centre has a lot to offer for a day of shopping. A pleasant mix of department stores, boutiques and catering establishments. Here you will find everything you need in the area of fashion, gadgets, interior and lifestyle.
In need of a refreshing drink or a bite to eat during your shopping spree? Right in de middle of the city centre you’ll find ‘De Oude Markt’; the most convivial public square in the Netherlands. Surrounding the ‘Grote Kerk’ (lt. the Big Church) are several cafés, restaurants, bars and clubs. During those hot summer days the terraces are quickly occupied by people enjoying the sun and drinks. In the evening the restaurants and bars offer a great place for socializing and enjoying yourself.
This culinary festival can be best described as a Try-and-Taste, and is undeniably connected to the city of Enschede. Over 50 participating restaurants and catering establishments from the region present the highlights from their menu. In exchange for a few coins you can try these bite sized dishes. A perfect way to discover what flavours and culinary gems Enschede and the Twente region have to offer.
For the participants of the Proefeet, it’s all about the Golden Duyt; the prestigious award for the best restaurant at the festival. A professional jury will judge the participants on presentation, customer friendliness and price-to-quality ratio. Next to the Golden Duyt there will also be awards for the best caterer, best styling and a public award presented by Tubantia.
Friday 2 September: 17:00 – 23:00
Saturday 3 September: 13:00 – 23:00
Sunday 4 September: 13:00 – 21:00*
* This Sunday is also a Shopping Sunday with a special market that ties in with the event.
For more information (in Dutch) about the event, please visit the website. (only available in Dutch)
Access to the event is free of charge. The dishes can be bought for one or more ‘duyten’ which cost €1,25 per duyt.
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Perhaps one of the most commonly known Dutch customs is ‘Going Dutch’. This is a term that indicates that each person participating in a group activity pays for himself, rather than any person paying for anyone else, particularly in a restaurant bill. While considered rude in some countries, it is a common practice in the Netherlands and in Dutch it is called ‘Sam Sam’, not incidentally, this is also a popular bistro in Enschede.
The Korte Hengelosestraat, the Zuiderhagen and the Walstraat are all small streets that follow the former lay-out of the city. In these streets you can enjoy a lovely stroll along the dozens of specialist shops and boutiques, some of which have continued to exist from generation to generation. These streets are well worth a visit for their authentic atmosphere.